A B2B Shopify migration that doubled their client base and increased online sales by 70%.
Anchor Rug CompanyAnchor Rug Company needed a B2B website that better reflected the quality of its products while creating a seamless experience for their interior design trade clients.
The goal was to modernize the brand, improve usability, and build a scalable Shopify store that could support continued business growth.
Project overviewINDUSTRY
Interior Design, Home Furnishings, E-commerce
SERVICES
UX Strategy, Shopify Design & Development, Digital Merchandising, Brand Refresh
PLATFORM
Shopify
The ChallengeThe previous website no longer reflected the quality of the brand or supported the way clients ordered samples
. Product discovery was difficult, navigation was confusing, and key workflows—such as trade account requests and sample ordering—created unnecessary friction for both customers and staff.
The solutionRather than simply migrating the website to Shopify, I reimagined the online experience around the needs of the trades clients, predominantly interior designers.
The redesign included a modernized visual identity, intuitive navigation, improved product organization, streamlined trade account management, and a more engaging merchandising strategy that better showcased the company's premium rug collections.
The result is a website that not only reflects the quality of the Anchor Rug Company brand but also provides a stronger foundation for continued growth.
Increased Sales by 70%
Increased Conversion Rate by 25%
Increased Trades Clients by 100%
Increased Orders by 17%
Increased Overall Traffic by 15%
Streamlined backend management
Key Results
"Since the redesign, my client base has doubled. In the first year following the site redesign my sales increased by approximately 70%.
Renée is definitely a pleasure to work with. I really enjoyed bouncing around ideas and ended up learning more about how to promote my business than just having a pretty website.”
- Colleen mccrann, Anchor rug company