RHIAH Krista KujatKrista Kujat is a speaker, author, educator, and advocate whose work focuses on personal growth, healing, and self-trust. This website was strategically migrated from WordPress to Squarespace to create a more streamlined and user-friendly backend experience, allowing for easier ongoing content management and business operations.
Through thoughtful UX design, refined typography, and intentional content organization, the new website design creates a calm, approachable, and emotionally engaging digital presence that reflects Krista’s voice, mission, and services.
Challenges included:Outdated Website Design: The previous WordPress website no longer reflected Krista’s evolving brand, voice, or professional offerings, creating a digital presence that felt visually outdated and difficult to navigate.
Difficult Backend Management: The existing website was challenging to update and maintain internally, making it difficult for Krista to manage content, add updates, and evolve the site independently over time.
Lack of Strategic UX Structure: The website lacked a clear user experience strategy and content organization system, making it harder for visitors to navigate between speaking, writing, merchandise, and past work seamlessly.
Limited Merchandising & Portfolio Showcase: The existing structure was not optimized to effectively showcase merchandise, speaking engagements, media appearances, and past projects in a cohesive and engaging way.
The Solution
To create a more engaging and manageable digital presence, the website was strategically migrated from WordPress to Squarespace and completely redesigned with a stronger focus on user experience, content organization, and visual storytelling.
The new website structure was developed to better showcase Krista’s speaking engagements, merchandise, writing, and past work while creating a more intuitive and emotionally engaging experience for visitors.
Through refined visual design, thoughtful UX planning, and streamlined backend systems, the new platform provides a more flexible and scalable foundation for Krista’s growing brand and business.
RESULTS & BENEFITS:The new website design had the following results and benefits:
Increased Website Traffic & Visibility: Following launch, the new website contributed to steady monthly growth in website traffic and overall online visibility, helping expand Krista’s audience reach and digital presence.
Improved Audience Engagement: The redesigned website created stronger engagement with Krista’s email list and calls-to-action by making it easier for visitors to connect with her content, offerings, and updates.
Enhanced User Experience & Visual Design: Through strategic UX planning, refined typography, and a calm, approachable visual design system, the new website created a more engaging and intuitive experience across desktop and mobile devices.
Clearer Showcase of Work & Offerings: The updated structure made it easier to highlight speaking engagements, merchandise, writing, media appearances, and past work in a more organized and visually cohesive way.
Simplified Backend Management: Migrating the website from WordPress to Squarespace created a more streamlined and user-friendly backend experience, allowing Krista to update and manage the site more independently moving forward.
