Creating a digital experience that reflects both personality and professionalism.
StorytaleStorytale needed a website that would showcase Blair's writing, storytelling, and creative work while supporting the continued growth of her business.
The goal was to create a digital experience that felt warm, approachable, and easy to navigate without sacrificing professionalism.
The ChallengeAs Blair's portfolio continued to grow, the website needed to bring together articles, speaking engagements, services, testimonials, and creative projects in a way that felt cohesive and intuitive.
The challenge was creating a website that balanced a personal, editorial style with a clear user experience.
The solutionRather than creating a traditional portfolio website, I designed a digital experience centered around storytelling. Content was reorganized to create a more intuitive journey, making it easier for visitors to discover Blair's services, explore her writing, and connect with her work.
The result is a cohesive online presence that strengthens Storytale's brand while providing a flexible platform that can continue to grow alongside the business.
KEY resultsSimplified information architecture.
Editorial-inspired user experience.
Stronger communication of services and expertise.
Responsive WordPress website.
Scalable content management.
Strong initial site traffic.
