A Shopify B2B migration that increased conversions by 19% and organic search traffic by 40%.

Website design showcasing luxury wall coverings. Features a header with a living room scene and text promoting hand-painted wallpapers for interior design. Includes samples of different wallpaper patterns and a bathroom scene highlighting the elegance of the products. 
Vahallan Hand-Painted Wallpapers

Vahallan needed a website that reflected the craftsmanship and premium quality of its hand-painted wallcoverings while creating a more intuitive shopping experience for designers and homeowners.

The project included migrating the website from WordPress to Shopify and improving both the trade client experience as well as backend functionality.

Project overview

INDUSTRY

Luxury Interiors, Wallcoverings,
E-commerce

SERVICES

UX Strategy, Shopify Design & Development, Digital Merchandising, SEO Optimization

PLATFORM

Shopify

The previous WordPress website no longer reflected the quality of the Vahallan brand and made it difficult for customers to explore products, order samples, and discover collections.

The company also wanted a platform that was easier to manage while improving visibility in search results.

The Challenge
Website showcasing Vahallan hand-painted wall coverings, specifically the Ecliptic collection. Features a beige background with abstract gold lines. Includes a photo of a modern living room with a green sofa, yellow and patterned pillows, a black floor lamp, and a yellow chair.

Vahallan needed a website that reflected the craftsmanship and premium quality of its hand-painted wallcoverings while creating a more intuitive experience browsing designs for interior designers and retailers.

The project included migrating the website from WordPress to Shopify and improving both the trade client experience as well as backend functionality.

The Solution
results

  • Increased Conversion Rate by 198%

    Increased Overall Traffic by 9%

  • Increased Search Engine Traffic by 40%

  • Modernized Website

  • Enhanced Client Experience

  • Improved Operational Efficiency for Staff

Dashboard showing online store conversion rate at 0.99% with a 198% increase. "Added to cart" is 2.96% with a 297% increase, "Reached checkout" is 1.21% with an 87% increase, and "Sessions converted" is at 0.99% with a 198% increase.
Graph of online store sessions showing a total of 5,547 sessions with a 9% increase. The solid line represents data from July 1 to September 30, 2024, while the dotted line shows data from April 1 to June 30, 2024. Peaks and fluctuations are visible over the timeline.
Bar chart titled "Sessions by traffic source" showing data for Direct: 3.3K, down 9%, and 3.7K; Search: 1.6K, up 40%, and 1.1K; Unknown: 455, up 95%, and 233; Social: 192, up 96%, and 98.
Mobile phone displaying Vahallan website with wallpaper collections, including patterns like Acate and Amalgam. Instagram post features caption about website revamp, hashtags related to design and wallcoverings.

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